3 Types of Marketing Funnels to Implement in Your Dental Office
The power of marketing funnels for growing your practice is nothing short of revolutionary. Not only do they help you automate time-consuming conversations you or your team would normally need to do in-person or on the phone, but they can also help you test and refine marketing efforts without having to invest thousands of dollars and hundreds of hours. In short, dental marketing funnels help you make more money in less time while taking more control over the direction of your practice.
For these reasons and more, every dental office should implement funnels into their dental marketing plan. Here are three types of marketing funnels to add to your dental marketing plan to help you skyrocket your profits and patient numbers.
1. Dental Marketing Funnels Designed to Sell Additional Existing Services to Current Patients.
One of the easiest ways to increase your profitability is through offering additional services to current patients. This is because you’ve already broken down the four biggest barriers to business with them, including getting them to know, like, trust, and have already paid you money either directly or through their insurance plan. With those four barriers broken down, you don’t have to worry as much about getting their attention and convincing them that you’re trustworthy and likable enough to do business with you.
The only barriers you’ll have to break down through your funnel is the barriers they have with additional services that can benefit them.
To implement this type of funnel, follow this process for building a dental marketing funnel. Once you have that funnel set up, with a high-value piece of opt-in content, you can reach out to your current patients in whatever way you typically get the most engagement to get them to go to your squeeze page and opt in.
In many cases, this will be by email or a Facebook ad or event targeted to your patient list, but it doesn’t have to be. If your patients respond best to text messages or Facebook Messenger bots, send messages there letting them know you have a great free piece of information about the service you’d like to promote with a link to your squeeze page.
2. Dental Marketing Funnels Designed to Introduce New Services to Current Patients.
Another great way to grow your dental practice is to add new, high-profit services to your procedure mix and offer it to your current patients. Dental marketing funnels are a great way to gauge interest in new procedures and even pre-book appointments without investing thousands of dollars or hundreds of hours building a traditional marketing plan.
Not only are funnels more effective and affordable than traditional marketing, they can be tweaked and evaluated instantaneously with sophisticated statistics to let you know what’s working and what’s not working. It can even save you time and money by helping you test the appetite for specific procedures before investing significant time or money incorporating them into your practice.
To implement this type of funnel, all you need to do to is build your funnel for the procedure you’re considering adding and send your patients to squeeze page to opt-in, just like with the first funnel strategy for selling additional existing services.
3. Dental Marketing Funnels Designed to Attract New Patients
If your practice already has a robust procedure offering and high-revenue patients, a funnel to attract new patients into your practice might be the right next move.
One way to design this funnel is to present an offer, like a half-priced whitening procedure to anyone who comes in for a cleaning, and then introduce your practice to them in the funnel to build a relationship with them and show them why they should choose you as their dentist. By using a funnel to build a relationship with them instead of just letting them download a coupon, you can help reduce the risk that people who take advantage of the offer will come in just for the one service and move on.
Another way to design this funnel is to promote a specific procedure like dental implants or Invisalign. With these types of funnels you can attract patients for a high-value service and nurture the relationship in the funnel and by serving them well when you perform the procedure.
Here’s an example of an Invisalign marketing funnel you can customize to help you do just that!
Which of these funnel types will you implement first?
If you’re having trouble finding the time to consistently market your dental practice, start by implementing one of these dental funnels this week!
If you need help designing your funnel, follow the dental marketing funnel design instructions in this post and check out the team of expert coaches, training, and resources we offer in our signature Delivering WOW Platinum Mastermind Program. You can also join thousands of other dentists helping each other in my Free Dental Marketing and Profits Facebook Group!